This document is a Personal Branding Starter Roadmap that provides a step-by-step guide to help individuals clarify their values, establish their brand foundation, define their ideal client profile, develop their brand identity, position themselves in the market, create brand visuals, and map out the customer journey. The document includes various sections, such as worksheets, tables, and examples, to assist individuals in shaping their personal brand effectively.

• Clarify Your Values: Identify and define your core values
• Brand Foundation: Develop a clear understanding of what your brand stands for
• Ideal Client Profile: Create a detailed profile of your target audience, including their demographics, interests, and goals.
• Brand Identity: Determine how you want your audience to perceive and feel about your brand visually
• Position to Stand Out: Analyze your competitors and highlight your unique value proposition
• Customer Journey: Map out the various stages of your customer's interaction with your brand, from attracting their attention to delighting them as a loyal customer.